Daily Distortion from the Huff

I dont know why the HuffPo insists on dishonestly misrepresenting the intent of news stories with completely misleading headlines. They clearly do not represent what the article conveys, yet, this is a daily occurance at the HP.
Today, this is the headline:


Israel To Hamas PM: Fear For Your Life...

Maybe its just me, but the insinuation here is that Israel is threatening violence in a 'crazy talk', scary manner. In much the same way that crazy ass leader of Iran has been doing lately (not even going to attempt to spell it).

But go to the article and the very first line reads:
Israel's defense minister advised the incoming Palestinian prime minister Tuesday to fear for his life if Hamas militants start attacking Israel again.

Is that bad? Makes sense to me. A group that lives right next door has been promising to drive Israel into the sea and now they have a new leader. Probably an opportune moment to let them know that you will be bringing on the pain if they keep pulling the same shit.

Just be honest, HuffPo, why the deceiving headlines? Your readers arent all morons. They will click on the link to a story if they think it might interest them. Why trick them? Is it because it counts as a 'hit' and advertisers like seeing numbers that indicate readers are very interested in all of the articles?